The Colony Beach & Tennis Resort, Longboat Key, Florida
Privacy Policy
Colony Beach & Tennis Club, Ltd.
Colony Beach & Tennis Club, Inc.
Colony Beach Inc.
Online Privacy Statement
We have provided this Privacy Statement as an explanation of the information we collect, how we use it, and how the use of this information can benefit your experience on our web site and during your relationship with us. We wish to help you make informed decisions, so please take a moment to read the sections below.
TYPES OF INFORMATION WE COLLECT:
The Colony collects information about our guests and visitors to our web site so that we can provide an experience that is responsive to our guests' and visitors' needs. Information may be collected as part of: (i) fulfilling reservation or information requests, (ii) purchasing products, (iii) submitting a job application, or (v) responding to communications from us (e.g., online comment cards, promotional offers, or reservation confirmations). We endeavor to collect information only with your knowledge and with your permission if necessary. The types of personally identifiable information that we collect may include your name, home, work and e-mail addresses, telephone and fax numbers, credit card information, room preferences, leisure activities, names and ages of children, and other information necessary to fulfill special requests.
PURPOSE FOR COLLECTION, PROCESSING, AND DISCLOSURE:
The Colony is fully committed to providing you with information about the collection and use of personally identifiable information furnished by, or collected from, visitors while using our web site, products and services. It is our practice not to ask you for information unless we need it or intend to use it. Some of the primary purposes for collecting your personal information includes:
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providing services such as processing a transaction (e.g., making a reservation, fulfilling a request for information, or completing a product order)
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marketing and communications with you in relation to the products and services offered by The Colony, or our affiliated companies.
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performing market research via surveys to better serve your needs, improve the effectiveness of our web site, your hotel experience, our various types of communications, advertising campaigns, and/or promotional activities
You will always be offered the choice not to submit your information or to decide what communications you want to receive from us. However, doing so may cause certain transactions to become affected. For example, not providing a name will prevent the processing of reservations.
Processing and Disclosure
In most cases, the information you provide is added to a local database. In the course of processing your information, it may be necessary to transfer your information to The Colony’s affiliates, properties within the The Colony system and/or third party service providers located in the United States and throughout the world for the purposes outlined within this Privacy Statement. As a general practice, The Colony does not sell, rent, or give physical possession of your PERSONAL INFORMATION to unaffiliated third parties outside the The Colony system. Situations in which The Colony may disclose your information to others include:
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when we have received your consent to do so
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in situations where sharing or disclosing your information is required in order to offer you products or services you desire (e.g., a vacation package)
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when companies or services providers that perform business activities on behalf of The Colony require such information (e.g., credit card processing, customer support services, market research administration or database management services)
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in the event The Colony is merged or acquired by another company
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to comply with legal or regulatory requirements or obligations in accordance with applicable law or court order
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in case of emergency such as to safeguard the life, health, or property of an individual
If information is shared as mentioned above, we seek to limit the scope of information that is furnished to the amount necessary for the performance of the specific function. Unless otherwise precluded by legal process, we require third parties to protect your PERSONAL INFORMATION and abide by applicable privacy laws and regulations.
CONSENT:
As part of our commitment to keep you informed, we may mail, e-mail, telephone, or contact you by other means to notify you of new The Colony products and services, or upcoming The Colony special offers, events, enhancements, or other relevant information that may be of interest to you. We always offer you the option to decline any or all of these communications by following the directions included in our e-mails or other communications, or by contacting The Colony directly.
We would like to keep all of our guests and visitors informed and equally able to take advantage of the benefits offered by The Colony.
ACCESS TO PERSONALLY IDENTIFIABLE INFORMATION:
To ensure that your personally information (PERSONAL INFORMATION) is accurate and up to date, we encourage you to regularly review and update your information as appropriate (e.g., in the event your home or e-mail address changes, or you wish to add an additional method for us to communicate with you).
SECURITY SAFEGUARDS:
The Colony recognizes the importance of information security, and is constantly reviewing and enhancing our technical, physical, and logical security rules and procedures. All Colony owned web sites and servers have security measures in place to help protect your personally identifiable information against loss, misuse, and alteration while under our control. Although "guaranteed security" does not exist either on or off the Internet, we safeguard your information using both procedural and technical safeguards, including password controls, "firewalls" and the use of up to 128-bit encryption. This allows for the use of Secure Sockets Layer (SSL), an encryption method used to help protect your data from interception and hacking while in transit.
LINKS TO OTHER WEB SITES:
In order to anticipate your needs, The Colony provides links to other web sites for your convenience and information. The Colony is not responsible or liable for any content presented by or contained on any independent web site, including, but not limited to, any advertising claims or marketing practices. Please note that while The Colony will protect your information on The Colony owned and operated web sites, we cannot control and will not be responsible for the privacy policies of third party web sites. Third party web sites that are accessed through links on our web sites have separate privacy and data collection practices, and security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their web sites. We encourage you to contact them to ask questions about their privacy practices, policies and security measures before disclosing any personally identifiable information. We recommend that you review the privacy statements and policies of linked web sites to understand how those web sites collect, use and store information.
MINORS:
The Colony does not seek to obtain nor does it wish to receive personally identifiable information directly from minors; however, we cannot always determine the age of persons who access and use our web sites. If a minor (as defined by applicable law) provides us with his/her data without parental or guardian consent, we encourage the parent or guardian to contact us to have this information removed and to unsubscribe the minor from future Colony marketing communications.
CONTACT US:
If you would like to update your information, modify your communication preferences, or if you do not want to receive marketing communications from The Colony in the future, you can contact us:
by e-mail:
mktg@colonyfl.com
by telephone:
1.941.383.6464
